Viewers Continue to Struggle With Sports Program Discovery and Affordability
A new study reveals viewers continue to struggle discovering sports programming, with 53% missing games due to subscription gaps and 75% saying watching sports has become too expensive.
Key Points
- 53% of viewers have missed games due to subscription gaps
- 75% say watching sports has become too expensive
- Average sports viewer spends $122.93 monthly on subscriptions
- Finding the right service for specific games remains challenging
Full Details
According to research from Reviews.org, viewers continue to face significant challenges with sports program discovery on TV and streaming platforms. The study found that many viewers struggle to find the right service or subscription for specific games or teams, with 53% reporting they have missed a game because they lacked the necessary TV or streaming subscription. Additionally, 75% of respondents indicated that watching sports has become too expensive. Sports TV viewers spend an estimated average of $122.93 per household monthly, including $79.80 per month on traditional pay TV services. The research highlights ongoing issues with content fragmentation and pricing in the sports broadcasting landscape, making it difficult for fans to access their desired content affordably.
Why It Matters
These findings could drive innovation in sports streaming bundling and discovery features, as providers seek to reduce fan frustration and capture underserved audiences.
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