Self Labs Acquires AI Startup Loam to Build Internet-Wide Identity Layer
Self Labs, an identity verification company, acquired AI-focused startup Loam to combine privacy-first identity solutions with multi-agent automation expertise.
Key Points
- Self Labs acquires Loam to merge identity verification with AI automation.
- Loam was founded by Birju Shah, Uber's former Head of AI.
- Self's identity stack is used by major platforms like Google and Opera.
- The acquisition follows Self's $9 million seed funding round.
Full Details
Self Labs, the company behind proof-of-human and identity verification solutions serving over 14 million global users, announced its acquisition of Loam, an AI company specialized in agentic workflows and intelligent automation founded by Birju Shah, Uber's former Head of AI. The acquisition integrates Self's privacy-first identity stack—trusted by Google, Opera, Aave, and Velodrome—with Loam's expertise in enterprise AI and multi-agent systems design. Self aims to become the identity layer for the agentic web, bringing zero-knowledge proof-of-humanity solutions to platforms across the internet. Recently, Self launched its zero-knowledge proof-of-humanity on Google Web3's Celo Sepolia testnet to ensure test tokens go to real developers, not bots. This move follows Self's $9 million seed raise earlier this year, positioning it to address growing demands for secure, AI-resistant identity verification.
Why It Matters
This acquisition highlights the convergence of AI and identity security, potentially setting a new standard for privacy-first, bot-resistant internet authentication in the agentic web era.
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